Tricky Move

Tricky Move

Amar Babu, Intel India's managing director for sales andmarketing, must have mixed feelings about his relocation to the US.He must surely be happy that he is exchanging country-specificresponsibilities for a larger corporate role at Santa Clara, but atthe same time sad that he will miss all the action back home. In theseven years that Babu, 40, has been with Intel India, the localmarketing business has grown from a four-city set up to an estimatedRs 2,733 crore in annual revenues for 2004-05 (Intel doesn't disclosefigures). Of late, however, a reinvigorated rival, AMD, has beengrowing its market share aggressively (up from 17 per cent to 23 percent just past …